Must Read White Paper on New Facebook Pages

If you are a business or organization looking to create a Facebook presence, then take 15 minutes out of your day and read “About Face – A Free White Paper on Facebook Page.” It’s a great primer on the recent (March 09) changes Facebook made to business pages.

And, if you’re like me helping companies and brands establish a viable and vibrant Facebook presence, this paper provides some great examples of how brands such as NPR, New York Times, Barak Obama, Target and Threadless, are using Photos, Videos, and Event tabs and creating new sections by using FBML.  Check out the Advanced Guard’s Facebook Page for more ideas.
I found out about this whitepaper from @jaybaer. Thanks Jay!